Content Strategy
Services
Do your content plans seemed all disjointed and cluttered like items in a kitchen junk drawer? I can help put content in order and create a strategy that makes your brand shine. (Here's a quick look at my experience in content strategizing.)
What is a content strategy?
A content strategy is an organized, comprehensive plan that lets a company know where their content exists ("a content audit"), what needs to be created ("an editorial calendar"), and how to distribute it.
In having a content strategy, marketers can make sure their content is aligned to the organization's goals, always is on brand, and reaches the intended audience.
Services that I can provide
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Content audit
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Content gap analysis
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Brand voice guidelines
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Editorial calendar planning
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Strategy development
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Editorial stylebook writing
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SOPs in workflow planning
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Content pillar planning