Writing Samples
Need a quick look at my writing? These highlights should help you get to know what I can do. (I say "highlights" because sharing everything from my career as a wordsmith would be impossible!) Let me know if you need something specific from me.)
Articles
People Who Inspire Us: Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire
Goal: Showcase the company’s philanthropic side
Format: Writing series: Part 1, 2, 3, and 4
Supporting content: Webinar, podcast guest, and slideshow
What I did: Created a content campaign for the Ingrid series. Put together creative briefs for each aspect of the campaign, interviewed Ingrid via translator, wrote the articles, edited, published, and distributed content
Read article.
How to Update Your Evergreen Content in 7 Easy Steps
Goal: Rank for the term "evergreen content" ahead of the competition. Have the article serve as a sub-pillar page for publishing.
Format: Article
Supporting content: Social posts. Also served as a basis for a marketing video.
What I did:
Read article.
The Mind Games of Gaslighting: Part 2
Goal: Create a sub-pillar page for emotional child abuse.
Format: Article.
Supporting content: Infographic
What I did: Researched, dug into Semrush for keywords, wrote, edited, and published the piece.
Read article.
Brand Voice Guidebook
Challenge: Agorapulse's brand voice was unclear and changed depending on who produced content. As a small company, it had an "all hands on deck" approach to content. That meant that the writing sounded as varied as the team itself, which was scattered across different countries.
Goal: Agorapulse needed a singular brand voice that would evoke the same personality across all its channels. A brand voice guidebook was a must-have.
What I did:
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Analyzed research that Agorapulse conducted about their audience's perception of the brand
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Interviewed directors on in-house teams to see what they had seen in their own interactions with our customers
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Collaborated with the CMO to determine how that research could align with how Agorapulse wanted to position itself
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Wrote the brand voice guidebook for the company then distributed it among shareholders for additional feedback
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Finalized the brand voice guidebook copy then had it designed and shared on Slite as a must-read document
Results: The brand voice guidebook was launched at a companywide meeting, so all teams knew about the work involved in putting it together, the purpose for it, and need to adhere to it. The brand voice guidebook brought a distinct tone to all our content, such as articles and video scripts. Also, all new employees were given the brand voice guidebook as well as the Agorapulse Written Stylebook to assist them in their communications.
Guides
Social Reporting
Goal: Create a page highlighting the social reporting aspect of the social media management tool
Format: Page
Supporting content: Articles, paid ads, LinkedIn content
What I did: Wrote and edited page content based on Google Analytics and Semrush
Read page.
Video script: Case study
Goal: Create a short video case study for our social media channels
Format: Video
Supporting content: This content is used to support the article and ebook that
include this case study.
What I did: Wrote the script for the case study and recorded the audio for it.
(Yep, the voice is mine!)
